He naturist4/3/2023 ![]() ![]() This summer, as the mercury rose, British businesses, from lidos to pubs with nice gardens, realised it made good financial sense to “cater to the buff pound”. ![]() ![]() Now there are naked virtual yoga and book groups and pastimes such as #buffbaking, as well as a nude WFH subculture (the Reddit /r/Nudism chews over hacks to avoid Zoom-flashing one’s boss, from canny camera tilts to white lies about malfunctioning webcams). During the first pandemic lockdown in 2020, British Naturism saw the fastest growth in new members since it was founded in 1964, and Google searches for the term “naked sunbathing” surged by 384% during the spring 2020 mini-heatwave. Mayhew-Smith is one of an estimated 1.3 million Britons who embrace the life-affirming joys of going publicly unclothed (roughly on a par with the membership of the Church of England). ![]()
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